Not so long ago, purpose was given to us by religion or ideologies. As our society abandoned these sources of purpose, we turned to the market instead which unfortunately can’t create the sense of meaning and purpose we need as individuals and as a society to survive in the long run.

In our time, purpose is not something given to us, but something we need to work on and claim. This is a paradigm shift. The problem is, many of us haven’t recognized that, and if we have, we probably don’t know how to work on purpose. We might have a vague idea of what purpose is, and we might even think we need to be lucky to get it.

At the same time, our society desperately needs people and companies with purpose, who think and act consciously and long-term. Our planet and our civilization depend on it.

Blockchain technology is often characterized as “disruptive” because it has the potential to change our society. But disruptive shouldn’t be enough - we also need ideas of what kind of society we want to be.

Celotium wants to become a driving force towards a society where people and organizations claim purpose and share the responsibility for who we are, and what we as a society want to become. The word Celo is the Esperanto word for Purpose. This is an attempt to create an ecosystem for sustainability and growth, with feedback loops creating incentives for individuals and organizations to participate in a joint work towards shared goals in our society.

When Celotium is in its final stage it will consist of three parts:

1. A network where organizations support each-others sustainability work and individuals push companies towards working on purpose,
2. A protocol rewarding organizations working successfully towards shared goals in our society, and
3. A native currency where consumers can lever their effort towards shared goals without leaving the market

Because Celotium will contain a native cryptocurrency, it’s important to distances it from the speculations surrounding cryptocurrencies at the moment. Contributing to a tulip bubble would counter the very purpose of Celotium. Celotium is a long-term project and the publicly accessible cryptocurrency will not appear before stage 5, and by then the cryptocurrency market most probably has stabilized.

When using Celotium, organizations and individuals acknowledge the paradigm that purpose is not given but claimed, and they promote themselves as actively working on purpose. But more importantly, they become part of a network where individuals and organizations work on purpose gets rewarded and creates reasons for others to do the same, and hopefully, this will start a “chain reaction of purpose”.

We cannot underestimate peoples willingness to save the world, and today we see new generations acknowledging other values than making money, as a matter of fact. But still, the questions of how we’re actually going to do it often remains. Celotium offers a platform for people who want to premiere businesses with a purpose, and a way to channel individual intentions to make a difference, through organizations in our society. On the other side of the coin, it offers businesses a way to use people’s existential driving forces as an engine for long-term growth.

The Celotium value comes from peoples urge to save the world, future generations and themselves.

Aponomy is a Swedish start-up launched 2017. Our ambition is to create applications that can help people improve our society. Right now we are working on Celotium and The Bourne.

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